Ubisoft has significantly expanded the role of Massive Entertainment, the Swedish studio behind The Division series, Star Wars Outlaws and Avatar: Frontiers of Pandora, to govern multiple game franchises and studios worldwide.
The publisher's Creative House 2 cluster of studios now operates under the Massive Entertainment banner, bringing the Tom Clancy's Ghost Recon and Tom Clancy's Splinter Cell franchises under its control. The reorganisation consolidates teams across Montréal, Paris, Sweden and Toronto into a single unified structure. Christoph Hartmann, who took on the general manager role at Creative House 2 earlier this year, now leads Massive Entertainment in the same capacity.
Hartmann described the consolidation as an opportunity to blend creative expertise across the company's locations to develop the next generation of these established franchises while also creating new games and intellectual properties. The studio also announced work on an original game titled March of Giants, though no additional details about the project were disclosed beyond its name and status as a new creative venture.
This restructuring represents the latest phase of Ubisoft's broader reorganisation strategy. The publisher previously established Vantage Studios as a subsidiary to oversee its largest franchises—Assassin's Creed, Far Cry and Rainbow Six—following a €1.16 billion investment from Tencent. The expansion of Massive Entertainment establishes it as the company's other major multi-franchise subsidiary.
The reorganisation has coincided with significant workforce reductions. Ubisoft closed its Halifax and Stockholm studios in January and reduced staff at multiple locations including Abu Dhabi and Redlynx. In March, Red Storm Entertainment, the Ghost Recon developer, was relegated to a support role following reported layoffs of 105 staff. Further cuts in June affected studios in Winnipeg and Belgrade, along with Barcelona, totalling approximately 380 additional layoffs.
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