The Miami Heat will transform into Vice City for a single night on November 18, marking a major promotional partnership with Rockstar Games ahead of GTA 6's release. The NBA team will take on the Milwaukee Bucks under the Vice City name at the Kaseya Center, one day before the game launches on November 19.
The event, officially titled A Night in Vice City, will feature custom uniforms and court design created specifically for the occasion. Neither the new uniform nor the court layout has been fully revealed to the public yet, though the Heat has confirmed both will be completely reimagined for the night. The game is scheduled to tip off at 7 PM ET and will be broadcast nationally on ESPN as well as locally on South Florida's Local 10.
Beyond the basketball game itself, the collaboration extends to merchandise and arena branding. The Miami Heat Store has launched a Vice City-themed merchandise line featuring apparel inspired by GTA 6's fictional take on Miami. The collection includes t-shirts bearing the classic neon Vice City signature and the in-game phone number "CALL 1-999-VICECITY," with additional items expected to be announced later. The Kaseya Center has also been decorated with Vice City branding, including a prominent "Welcome to Vice City" sign that was installed last month.
Tickets for the exclusive event are available through Ticketmaster. The partnership represents one of the largest promotional tie-ins for GTA 6 ahead of its November 19 launch, bringing the game's iconic Miami setting to life through professional sports. The collaboration capitalizes on the cultural significance of both the Heat franchise and the Grand Theft Auto series, blending entertainment and gaming promotion in a single live event.
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